The Association of Tennis Professionals (ATP), the global governing body of men’s professional tennis, and Saudi Arabia’s Public Investment Fund (PIF) have agreed a new multi-year strategic partnership with a focus on enhancing global tennis. Upon the terms of the agreement, PIF will become the official naming partner of the ATP Rankings. PIF will partner with ATP Tour events in Indian Wells, Miami, Madrid, Beijing and the Nitto ATP Finals, in addition to the Next Gen ATP Finals, which will be hosted in the Saudi Arabian city of Jeddah until 2027. In addition, PIF will actively contribute to ATP’s OneVision Strategic Plan.
Tennis is a rising sport in Saudi Arabia. Between 2019 and 2023, the number of registered players in the kingdom increased by 46 percent. The new partnership is also meant to help develop further opportunities for young Saudis in tennis, including via state-of-the-art facilities, coaching and an enhanced player pathway in Saudi Arabia. The Public Investment Fund (PIF) is one of the largest sovereign wealth funds in the world. Since 2017, PIF has established more than 90 companies, investing in 13 strategic sectors in Saudi Arabia and globally.
