Authentic Brands Group (ABG) and the Global Brands Group (GBG) are expanding the Spyder brand in the South Korean market, with the planned opening of about 25 stores by the end of the year. A wide and colorful range of Spyder products is being launched through shop-in-shops at prominent department stores such as Galleria, Hyundai, Lotte and AK, as well as stand-alone stores to be operated by GBG in Seoul, Daegu, Gumi, Incheon and Sokcho. A large-scale campaign has been arranged to support the retail push. ABG acquired Spyder in 2013 in partnership with a division of Li&Fung. This entity has since been spun off as GBG, which owns or controls six brands through long-term licensing agreements. GBG is the master licensee for Spyder, although the U.S. brand continues to have its own sales and marketing staff at its head office in Boulder, Colorado.

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