Batra Group's Future Brands Limited (FBL) of London has partnered with Brand Machine Group (BMG) to launch a full collection of Russell Athletic childrenswear and accessories across Europe, the Middle East and Africa (EMEA). The license agreement between FBL and BMG will enable BMG to design, manufacture and market children's apparel and accessories for the 0-15 age group in the EMEA region. The collection will be launched in September. FBL is a master licensee of BMG.

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