Bauer Hockey has signed up four world-standard female hockey players. The brand will also run ten women-only First Shift events throughout Canada this season. Introduced three years ago, this kind of event is designed to attract new players to the sport.
The Italian brand pairs its first Naples store with a short film tracing 40 years of community ties to the city’s Resina vintage market.
UEFA’s commercial arm has launched a formal tender for the Champions League match ball from 2027–28, with Puma and Nike among the potential challengers to Adidas.
The Boston brand secures exclusive footwear and apparel rights, plus naming rights on a new 160,000 square foot training center in Foxborough.
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