BBC becomes Heelys' global licensee

Sequential Brands Group has entered into an exclusive, long-term global agreement to license Heelys footwear to BBC International after the closing of its contract for the takeover of the American brand of wheeled footwear. If approved by shareholders, the transaction will close in the first quarter of 2013. Among other benefits, ...

SIGN-IN if you are already a subscriber of SGI Europe - or Register a free account

Gated access promo

Start your 30-day trial for just €9.90

Get access to what the top decision makers are reading in the sporting goods industry:

  • Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
  • Essential E-mail Briefings with the latest analysis and most important industry developments
  • Find inspiration to drive your business forward with our case studies and best practices on business opportunities
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry

For team or company-wide subscriptions and enquiries see our corporate membership page.