British heritage menswear brand Ben Sherman is entering the golf apparel market with its first golf-focused collection. The company has also announced the signing of American pro golfer and PGA Tour player Denny McCarthy as its first tour ambassador.
The new golf apparel collection combines the classic style of the 60-year-old heritage brand with high-performance features and is said to target both professionals and casual players. McCarthy, currently ranked 46th in the Official World Golf Ranking (OWGR), will wear pieces from the new Ben Sherman golf range during the 2024 season and serve as an ambassador for the brand.
