Ben Sherman will dress the British Olympic team competing at the Tokyo 2020 Games. The heritage brand is taking over from Stella McCartney, who has dressed British Olympians since 2012. As part of the multi-year agreement, Ben Sherman will create exclusive formal wear to be worn by Team GB athletes during the opening ceremony of Tokyo 2020 as well as a capsule collection of apparel for retail. The brand had previously supplied the official formal wear that all Team GB members wore at the Athens 2004 Olympic Games.

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