Bench is now also selling its product line in the U.S. and opened an office in New York at the end of the last year for this purpose. It is managed by Burt Damsky, a vice president of the British company run by Peter McGuigan, a veteran of Reebok. The company declines to reveal its turnover, but it is believed to have reached a level of more than €100 million. The biggest market is said to be Germany. Bench recently opened a new store in Munich, which is the first one to be directly managed by the company, and it is looking for other locations in major European cities.

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