Bernard Liatti, has become president of Innovaski, with a financial stake in the company, founded last year to develop high-end snow sports equipment and accessories and to develop and rent skis and snow helmets carrying famous consumer brands such as Hello Kitty. The former president and founder of the company, Didier Schmidt, will act as general manager. After working for Skis Dynamic and Look Fixations, Liatti spent 10 years in the top management of the Rossignol Group, first as president of Dynastar and then as senior vice president of the group in charge of its hardware operations until the company was sold by Quiksilver. Liatti is also vice president of Outdoor Sports Valley, the association of outdoor and snow sports companies in and around Annecy.