Bernd Wahler is leaving Adidas to become president of the...

Bernd Wahler is leaving Adidas to become president of the VfB Stuttgart football team, where he played in his youth, in September. Aged 55, he has been acting lately as senior vice president of innovation at the Big a, responsible for technology. Wahler first joined Adidas in 1987 and worked ...

SIGN-IN if you are already a subscriber of SGI Europe - or Register a free account

Gated access promo

Start your 30-day trial for just €9.90

Get access to what the top decision makers are reading in the sporting goods industry:

  • Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
  • Essential E-mail Briefings with the latest analysis and most important industry developments
  • Find inspiration to drive your business forward with our case studies and best practices on business opportunities
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry

For team or company-wide subscriptions and enquiries see our corporate membership page.