Billabong International announced the retirement of Ed Leasure, president of the Americas, after 40 years in the action sports industry and nine years with the company. Billabong also announced a new operating structure for the region, redistributing functions. Shannan North, president of the Billabong brand, will run the group's remaining retail operations in the Americas. The wholesale operations in North America will be steered by the respective leaders for the group's brands: Billabong, Element, RVCA, Von Zipper, Sector 9 and Xcel. Furthermore, Jeremy Hale, vice president of international development, will take care of emerging markets and oversee the group's U.S.-based emerging brands, both in the Americas and internationally.