Billabong International has appointed Susan Branch to the newly created position of global general manager for Billabong Womens. She will report to an executive yet to be assigned to the new position of global president for the Billabong brand. Branch comes with more than 20 years of experience in product design, merchandising, marketing and sales. She was most recently senior vice president and global head of product for Roxy and Quiksilver, after heading up Roxy's operations in the Americas between 2010 and 2013. Meanwhile, Billabong has confirmed the appointment of Ed Leasure and Jean-Louis Rodriguez as heads of the Americas and Europe region for the group.