Billabong International has taken 100 percent control over Surfection, a retailer based in Sydney that had been run as part of a joint venture between Billabong and interests associated with another retailer, Chris Athas. Billabong issued 1.06 million new ordinary shares at 3.72 Australian dollars (€2.71-$3.59) apiece to raise funds for the acquisition; the issued shares are subject to voluntary escrow for three years. Athas will stay on as manager of Surfection, as well as join the management team for the Billabong group's retail banners, which include Surf Dive ‘n' Ski and Jetty Surf in Australia.

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