Billabong is putting out a big collection of swimwear, shorts and beachwear accessories in association with Julie Sariñana, a well-known, 32-year-old influencer who has gained five million followers on Instagram. Born in Mexico and living in Los Angeles, the fashion model started her own blog, called Sincerely Jules, in 2009. The launch of Billabong's new collection, which has been scheduled for March 12, will be accompanied by a campaign around her motto: “Dream, believe and achieve.” Earlier in 2018, the Australian surf brand worked twice with another influencer, Elle Ferguson.