Björn Borg posted a 23 percent sales increase in the...

Björn Borg posted a 23 percent sales increase in the second quarter, with sales reaching 122.2 million Swedish kronor (€12.9m-$14.4m). The Swedish fashion and sportswear brand said it strengthened its position in sports and sports apparel, especially in its male target market, during the quarter. Operating profit for the period ...

SIGN-IN if you are already a subscriber of SGI Europe - or Register a free account

Gated access promo

Start your 30-day trial for just €9.90

Get access to what the top decision makers are reading in the sporting goods industry:

  • Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
  • Essential E-mail Briefings with the latest analysis and most important industry developments
  • Find inspiration to drive your business forward with our case studies and best practices on business opportunities
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry

For team or company-wide subscriptions and enquiries see our corporate membership page.