Björn Borg, the Swedish fashion brand, had a 10 percent drop in sales to 148.4 million kronor (€15.1m-$18.5m) for the first quarter. Profits fell by 12 percent to SEK 25.8 million (€2.6m-$3.2m), though the gross profit margin rose to 51.6 percent. The company signed a deal with a new distributor for France in April.