Björn Borg's gross margin soars on lower sales

Björn Borg announced lower sales and operating profit for the quarter ended on Dec. 31, 2017, but managed to significantly grow its gross margin. Revenues declined by 0.7 percent to 170.3 million Swedish kronor (€16.7m-$20.9m). Adjusted for the acquisition of its former Benelux distributor, they decreased by 7.2 percent.

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