Björn Borg has terminated partnerships with distributors for the Netherlands,...

2015-12-18T00:00:00

Björn Borg has terminated partnerships with distributors for the Netherlands, Belgium and Luxembourg. It wants to directly handle distribution in these markets, which are significant for the Swedish brand of underwear and sports apparel. The rights are currently held by the Baseline Group, consisting of Dutch Brand Management (DBM) in ...

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