Björn Borg presented its new “Signature Collection,” along with the main autumn/winter 2017 collection, at The Royal Tennis Hall in Stockholm on Aug. 31, in a fashion show entitled Versus Borg. The Signature Collection is inspired by Björn Borg himself and the sportswear style of the 1970s. This limited edition collection features tracksuits in bold colours, sweatbands and sneakers. The main autumn/winter 2017 collection focuses on more advanced technical active wear. The show took place on the center court of the Royal Tennis Hall, and was accompanied by the music produced and performed by Simon Littauer.

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