Bjørn Dæhlie, the Norwegian cross-country skiing clothing brand owned by Active Brands, wants to increase its presence in the Swedish market through a new distribution structure. The line was distributed by Sportwin in Sweden. Since Aug. 1, however, Active Brands' Swedish subsidiary has been taking care of the distribution, while Sportwin, which also distributes Madshus and Rottefella in Sweden, will continue to serve as a partner for marketing, events and sponsorships. The change also means that Bjørn Dæhlie's Swedish showroom will now be located at Active Brand's Swedish headquarters, joining the Norwegian company's other brands, including Kari Traa and Sweet Protection.

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