Blue Tomato opened its first store in Finland on Oct. 31. It is located at the well-known Forum shopping center in the center of Helsinki and occupies 360 square meters. Blue Tomato opened a big store in Amsterdam in September. It has more than 45 physical stores operating in Austria, Germany and Switzerland, in addition to a highly developed international e-commerce operation. Blue Tomato has been expanding its presence in the physical retail industry in the past years, but it is already the world's biggest online retailer of snowboard, freeski, skateboard, surf and streetstyle products. Its web shop is available in 14 languages, including Finnish. Customers can have their online orders delivered to a Blue Tomato store for pick-up, and if a product doesn't fit, they may swap the item directly at the store. Zumiez, the U.S.-based parent company of the European action sports retailer, currently operates 711 stores, with 607 in the U.S., 51 in Canada, 43 in Europe and 10 in Australia.

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