Bob Puccini, the president of Mizuno USA, has been named chairman of the Sports and Fitness Industry Association (formerly the Sporting Goods Manufacturers Association). Puccini was first elected to the board in 2007 and named to the executive committee in 2010. He's been with Mizuno since 1995, and president since 1996. Puccini and the SFIA have named four pillars to promote sports and fitness participation and the industry overall: thought leadership, public affairs, member services and research/insights. His one-year term started on Oct. 31.