Body Glove, which specializes in wetsuits and swimwear, has teamed up with Bic Sport to move into the surf equipment and stand-up paddling market. The two parties have sealed a licensing agreement that calls for Bic to design, market and globally distribute surf and SUP boards with Body Glove branding, to be constructed with the company's proprietary technologies from August. The two partners said in a statement that Bic Sport's track record as a leader in board sports manufacturing and distribution made it an ideal partner to facilitate Body Glove's growth in the SUP market on a global scale, and that their shared dedication to the water sports market should make for an authentic and enduring relationship.

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