Bowflex files for bankruptcy protection, reaches stalking horse agreement

By 2024-03-05T05:55:00

Large-BowFlex_TM_R_Logo_Black_RGB

Bowflex Inc., the publicly traded fitness company, which rebranded itself from Nautilus, announced on May 3 that it has entered into a purchase agreement with Johnson Health Tech Retail, Inc. to serve as the stalking horse bidder to acquire substantially all of the assets of the company for $37,500,000 in ...

SIGN-IN  if you are already a subscriber of SGI Europe

Gated access promo

Become an SGI Europe Professional subscriber

Get access to what the top decision makers are reading in the sporting goods industry:

  • Access  to all SGI Europe news across 14 coverage areas (Retail, Corporate & M&A, Financial, Product, Marketing, Trade & Sourcing, Sustainability, Technology,…)
  • Access exclusive content  before it breaks to the public, scoops and breaking news
  • Essential E-mail Briefings  with the latest analysis and most important industry developments of the international market
  • C-Suite Interviews, guest chronicles  from industry experts and leaders that are shaping the future of the industry
  • Organisation-wide access  across offices, people and devices

SUBSCRIBE TODAY!

View all subscription plans on our subscription page.