Brand Finance has confirmed Nike as the world's “most valuable” brand of apparel based on marketing investment, familiarity, loyalty, staff satisfaction and corporate reputation. The London-based consultancy assigned the Swoosh a brand value of $32 billion, 13 percent higher than a year ago.
Register a free account or login to unlock 3 more articles each week
SIGN-IN if you are already a subscriber of SGI Europe.

Already a subscriber? Sign in
Ready for unlimited coverage?
Upgrade to Professional or Premium for unlimited access to exclusive reports,
C-suite interviews, market analysis, and industry-wide research—with team licensing included.
Already registered? Sign in here