On is treating recovery, not just running, as its next growth engine, alongside training and apparel.
On has turned its creative partnership with multidisciplinary artist FKA twigs toward recovery. The Fall/Winter 2026 collection the two unveiled centers on the Cloudmonster 3 Mule, the Swiss brand’s first mule silhouette. The two collaborated first on On’s training line. This time the subject is rest, framed as part of the routine itself rather than what follows it.
The new collection is on track with On’s expansion beyond running. The company’s training vertical grew 40 percent year over year in the second quarter of 2026, while apparel sales rose 56.2 percent at constant currency.
Training and apparel, alongside tennis, now rank among On’s primary growth engines outside its core running business.
The Cloudmonster 3 Mule is a slip-on built for slower-paced wear, with triple-layered CloudTec cushioning underfoot. It arrives in two colorways, Cacao/Espresso and Loes/Hare, drawn from natural pigments and terrain-inspired tones. The rest of the collection follows the same logic: the Club Collective Full Zip Hoodie, the Club Collective Pants and the Studio Bodysuit are cut from heavier cottons in looser, relaxed shapes.
Photographer Sharna Osborne shot the campaign with a 90s VHS aesthetic. FKA twigs led creative direction herself, appearing alone and alongside a group of dancers in sculptural, restorative poses.
The collection’s launch was marked by a live event at Seoul’s Oil Tank Culture Park, a former industrial oil reserve. FKA twigs led the event, which combined visuals, natural sound and live performance intended to calm the nervous system. The Fall/Winter 2026 collection launches August 27, 2026, on on.com and through select retail partners
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