The renewal adds an Olympic-cycle-length US federation deal to arena’s existing portfolio of partnerships across Italy, Australia, Sweden, Hungary and the Netherlands.
arena has renewed its partnership with USA Swimming through 2028, extending an Official Partner relationship that will run through the Los Angeles 2028 Olympic Games.
The agreement marks the return of an existing partnership between the swimwear and equipment brand and the National Governing Body for competitive swimming in the United States. Under the renewed deal, arena will continue supporting USA Swimming’s athletes, coaches, clubs and families, with activities spanning national events, digital and social media campaigns, athlete storytelling and grassroots programming.
The renewal comes during the Olympic cycle leading to LA28, potentially increasing arena’s visibility within USA Swimming’s reported membership of approximately 380,000 athletes, coaches, officials, volunteers and families.
arena’s elite roster includes world-record holders and Olympic champions Gretchen Walsh, Kate Douglass, Summer McIntosh, Alex Walsh, Thomas Ceccon and Gregorio Paltrinieri.
arena said recent world-record performances by athletes wearing its Powerskin Primo and Powerskin Veloce suits highlight the brand’s technology platform. The USA Swimming deal adds to a federation portfolio that already includes agreements with Italy, Australia, Sweden, Hungary and the Netherlands, positioning arena across grassroots and international competition simultaneously.
