The new AI-powered platform is designed to enhance race preparation for runners.
Asics Corp. has announced its collaboration with Boston-based start-up Neurun on RunConcierge, an AI-driven platform designed to elevate the race preparation journey for runners. RunConcierge connects runners preparing for race day with route-specific information, event details and product recommendations from top brands and local stores. Interactive immersive course previews allow runners to visualize the route in detail, helping them building familiarity and mental readiness before race day.
RunConcierge powered by Neurun is of interest to runners, race organizers, brands, specialty stores and fitness platforms, explains Asics. Runners benefit from immediate access to information about the event as well as assistance from AI agents on topics like gear, recovery and relevant products. RunConcierge acts as “a race director’s assistant” by answering the runners’ questions about an event. Partner brands and run specialty stores get access to race participants and their supporters. Finally, RunConcierge connects runners with fitness and health platforms that match their goals.
RunConcierge will debut later this summer across Race Roster’s and Njuko’s networks of racing events in Europe, North America and Australia. It will be integrated into online participant dashboards for all partner races and on race webpages for select events.
