Puma and Bundesliga club Borussia Dortmund have extended their kit partnership with a deal that is set to run until 2034.
Since the start of their partnership in the 2012/13 season, Borussia Dortmund, also known as BVB, has celebrated numerous successes, including reaching the finals of the 2012/13 and 2023/24 UEFA Champions League, and winning the 2016/17 and 2020/21 German DFB Cup. The club is currently participating in the FIFA Club World Cup, where it has already reached the round of 16.
BVB continues to set the standard in European football when it comes to matchday attendance, with an average of more than 80,000 fans visiting the Signal Iduna Park.
“By extending our long-term partnership with BVB ahead of schedule, we are showing how deeply committed we are to the club and its values,” said Matthias Bäumer, Chief Commercial Officer at Puma. “Season after season, we are inspired by the club’s incredible fan culture, the passion of the legendary Yellow Wall, and the team’s attractive style of play. We look forward to continuing to write German football history together.”
