The merchandise giant has become the official partner of the NFL’s upcoming 2025 games in Dublin and London.
Fanatics has deepened its partnership with the National Football League (NFL) by sponsoring the NFL’s upcoming games in Dublin and London. The merchandise and e-commerce giant has become the official partner of the 2025 NFL Dublin game, scheduled at Croke Park on Sept. 28, and the 2025 NFL London game at Tottenham Stadium on Oct. 5. The new agreement builds on Fanatics’ long-term partnership with the NFL as the league’s international game retail operator and global e-commerce partner.
As part of the enhanced partnership, Fanatics will run city-center activations in both Dublin and London. These will include DJ sets at its retail locations, interactive fan engagements and localized merchandise collections, designed to increase fan engagement away from the stadiums as well.
