Foot Locker unveiled an enhanced FLX Rewards program and announced upcoming upgrades to its mobile app, marking key milestones in the company’s Lace Up strategy, its strategy to drive sustainable and profitable growth.
Based on extensive consumer insights, the revamped FLX Rewards program introduces FLX Cash, which allows customers to redeem points for discounts on purchases. It also offers a range of member-exclusive benefits, including priority access to highly anticipated sneaker launches, exclusive sales, member-only events, free merchandise and more.
Registration for the FLX Rewards loyalty program is now open across the US and is available in-store and online with no purchase requirements. Following a successful pilot in Canada in 2023, which resulted in increased first-time redemption engagement, higher average order values, higher units per value, units per transaction and trip frequency, Foot Locker is targeting 50 percent loyalty penetration by 2026, with a long-term goal of 70 percent.
“Our enhanced FLX Rewards program is an important step in creating a seamless shopping experience for sneaker enthusiasts,” said Mary Dillon, President and CEO of Foot Locker. ”Aligned with our Lace Up plan, we believe this initiative will strengthen our customer relationships and solidify Foot Locker’s position as a leading omnichannel retailer.”
