The openings coincide with the launch of the new kids’ collection of sneakers, apparel, and accessories.

Italian luxury sneakers brand Golden Goose has opened in Milan and Dubai its first stores dedicated to children’s footwear. The design of the stores is inspired by children’s bedroom, with every element featuring on an exaggerated scale – e.g. huge toys and an oversize bed.

golden goose store

The openings coincide with the launch of the new kids’ collection of sneakers, apparel, and accessories.

The ceiling’s wallpaper features a cosmic motif. Play walls and other devices invite children to interact with design. The brand will also organize creative workshops in the stores for the whole family as a shared educational and networking opportunity.

The opening of the two junior stores have coincided with the launch of the new Golden Goose Kids collection of sneakers, apparel and accessories.