H&M Move, the activewear brand of Swedish fashion retailer H&M, is launching a performance-driven training collection co-developed by football icon Zlatan Ibrahimović and the brand’s design team.
The H&M Move’s team and the former footballer exchanged ideas and feedback on fit and function during multiple design sessions, leading to a collection that is meant to combine technical features and comfort. The new training collection features a unique logo where the words “Zlatan” and “Move” blend graphically together. In addition to the men’s range, the Selected by Zlatan collection also comprises a kids’ line for aspiring young athletes.
H&M Move launched worldwide on Aug. 4, 2022, to “democratize sportswear,” as H&M said at the time. The Selected by Zlatan collection will indeed sell at an affordable price point, ranging from €14.99 to €49.99 for the men’s range and from €14.99 to €34.99 for the kids’ range.
The Selected By Zlatan collection is launching on Dec. 3.
