Intersport has entered into a new partnership with EA Sports FC 25, set to launch worldwide on September 27. EA Sports FC is the direct successor to their former FIFA series, which was discontinued following the termination of EA and FIFA‘s licensing agreement. It also continues EA Sports’ football simulation games. This marks a step in Intersport’s strategy to connect with fans of the world’s game while strengthening its presence among athletes, the sports retailer said.
Intersport emphasizes how this collaboration is, in many ways, a good example of how the sports chain has now started working with marketing towards a younger target group.
Intersport will be featured within the matchday experience for EA Sports FC 25 players as part of in-game signage, bringing the brand closer to consumers who engage with EA Sports FC 25. This strategic media investment underscores Intersport’s commitment to staying relevant in an ever-evolving market and enhancing brand visibility among sports enthusiasts.
Partnering with EA Sports FC 25 allows the Intersport Group to connect with a digitally savvy audience that values sports and the digital experiences that accompany them. This collaboration is not just about visibility; for Intersport, it’s about making a meaningful connection with a new audience of athletes and sports enthusiasts.
The partnership aligns with Intersport’s “Grow together faster” strategy, launched in 2023, which aims to accelerate growth and enhance consumer engagement through innovative business models and omnichannel excellence. Through a partnership that features Intersport in-game within EA Sports FC™ 25, the brand is reinforcing its brand presence and ensuring it remains at the forefront of industry trends, particularly as digital and physical sports experiences continue to converge.
Intersport’s partnership with EA Sports FC 25 is also a strategic move to enhance its hyper-local network of stores by driving traffic and engagement through digital channels. This will ultimately lead consumers back to the in-store experience, where they can find the expert advice, equipment, and community connections they seek.
