Joma has become the official technical sponsor of the Asia Pacific Padel Tour (APPT), and will be supplying shoes, apparel, accessories and paddles. The Spanish brand’s logo will be splashed on courts, kits and other materials as of late January, starting with the tournament in Bangkok, at Pad Thai Padel.
Joma has been the sponsor of the A1 Padel circuit (technical footwear) since last February and of the Premier Padel circuit since last October. The brand says it sees this new deal as a means to expand its presence abroad.
It expanded into the US this past September through another fast-growing racquet sport, pickleball, putting gear on the market and sponsoring the Texas Rangers of Major League Pickleball (MLP).
