Lacoste has signed a new sponsorship deal with both Roland-Garros and the French Tennis Federation (FFT).
The sportswear brand has been sponsoring the tournament since 1971. The new deal, in effect from 2026 to 2030, will preserve the brand’s spaces in the Village, on the Philippe-Chatrier court, at the Grande Boutique and on some 100 square meters of retail space throughout the stadium. Lacoste will continue to clothe referees, ball boys and ball girls, hostesses and the children who accompany the players onto the court.
It will also be designing a co-branded collection of textiles, footwear, underwear and leather goods.
