EFGH will be the title sponsor of the 2025 Tour de France EFGH Singapore Criterium.
The event, now called Tour de France EFGH Singapore Criterium 2025, will take place on November 1-2, 2025. For a company just over a year old, this is more than marketing; it’s a bold entrance onto the global stage.
EFGH is not a typical fintech; it calls itself a finternet company, building the financial internet of insurance, credit, payments, and remittances. Unlike app-driven fintechs, EFGH builds the infrastructure, the digital plumbing that enables systems to connect and scale.
EFGH’s entry into the Tour de France EFGH Singapore Criterium also reflects a larger global ambition. The company is building the financial infrastructure that connects Asia and Africa, two of the fastest-growing regions for digital finance.
According to McKinsey, Africa’s financial-services market alone could generate up to US$230 billion in revenues by 2025, underscoring the scale of opportunity for firms that can build trusted systems across borders.
The Singapore Criterium has become a high-profile showcase with more than 30,000 spectators in 2024, mostly with free access at the Padang. It attracted 61 broadcasters across 190 territories and 74.5 million people globally, and generated US$48 million in media value.
