Lidl has announced tennis icon Steffi Graf as an ambassador for its sportswear and lifestyle brand Crivit. The German-born athlete is featured on the brand’s website offering guidance on how to keep fit and enjoy the outdoors. The Crivit range includes items for outdoor activities, camping, cycling, fitness, running, and team sports. Graf will spearhead an international advertising campaign highlighting the brand’s latest clothing and activewear collection. The campaign, launched in mid-February 2026 across more than 30 countries, uses the inspirational tagline “Find your move.”
Steffi Graf, 56, is one of the greatest women players in tennis history. She has achieved 22 major singles titles and is the sole player to claim the “Golden Grand Slam,” winning all four majors and an Olympic Gold in the same year. She has ranked No. 1 in the WTA tour for 377 cumulative weeks and holds a women’s record of 186 consecutive weeks. After retiring from professional tennis in 1999, Graf has largely stayed out of the public eye to focus on family life. She resides in Las Vegas with her husband, tennis legend Andre Agassi, and their two children.
