Italian brand Macron has signed a new sponsorship deal with The Unión de Rugby del Uruguay, the governing body of rugby in Uruguay. The agreement includes the supply of uniforms and the entire clothing line for the Men’s XV, Sevens and Women’s teams. An agreement that further strengthens Macron’s position in the teamwear market.
The players of the Uruguayan national rugby team, nicknamed “Los Teros” after a typical South American lapwing and known for their courage and cunning, have established themselves internationally in recent years as a team on the rise, capable of challenging national teams higher up the world rankings than their own.
Macron is growing in the rugby market. The brand already sponsors 12 national teams, and its new sponsorship with The Unión de Rugby del Uruguay is Macrons’ second national league sponsorship after Canada.
The Macron logo, “The Hero,” will be featured on the Uruguayan national team jerseys starting next July, when Los Teros will play France, Argentina and Scotland in succession.
