Macron O.N.E. (Own. Nothing. Else.) wants to combine a high-end lifestyle collection with Italian design and the highest level of comfort.
Italian brand Macron, well known for its team sports products, is releasing its first-ever lifestyle collection.
The collection, which is called Macron O.N.E. (Own. Nothing. Else.) wants to combine a high-end lifestyle collection with sports culture, transforming it into a contemporary fashion language, Macron said.
The collection includes both products for the gym and training and garments are developed for both women and men. Accessories like bags in different sizes are also included in the collection.
Own. Nothing. Else is not just a name, Macron said. Instead it is to be seen as an absolute choice that excludes any alternative. “Italian fashion savoir faire meets technical fabric innovation. The result is seasonless garments to be worn 365 days a year: versatile, sophisticated, and high-performance, for him and for her.”
The launch of Macron O.N.E. will be accompanied by a multi-channel campaign and will have Elisabetta Canalis, an italian actress and presenter, as its first brand ambassador.
Macron O.N.E. garments are to be sold in a select network of stores and online at macron.com.
