Marucci Sports LLC, a wholly owned subsidiary of Fox Factory Holding Corp., has entered into a license agreement with Major League Baseball (MLB) to exclusively make its Marucci and Victus brands the official bats of MLB. In addition, the agreement provides for the exclusive rights to use MLB trademarks in connection with Marucci’s Smart Bat products featuring the embedded Diamond Kinetics bat sensor. The exclusive license will begin on Jan. 1, 2025, and continue until Dec. 31, 2028.
The agreement with MLB exemplifies the leadership position of Marucci and Victus brands as the premier bat choices worldwide. They are the top two most-used bats among MLB players and have long been part of the MLB landscape.
Another brand in Marucci Sports’ portfolio, Lizard Skins, is currently MLB’s official bat grip. The combined force of Marucci, Victus and Lizard Skins continues to build an all-star roster dedicated to delivering top-tier equipment to players at all game levels.
Marucci expects to release more information later in the year through a joint announcement with MLB.
