It sure looks like a match made in heaven. A famous national drink, a world-famous manufacturer of insulated containers, and the most well-known footballer-and mate drinker-collaborate. Stanley’s deal with Leo Messi will for sure get attention and sell products.
The collaboration between Stanley and Leo Messi serves as the brand’s first-ever multi-year partnership with the brand of the professional athlete, and combines Stanley 1913’s originality and innovation with Messi’s unmatched talent and dedication for his sport.
It’s not a big gamble for Stanley to hire Leo for this campaign. In the autumn of 2023, Leo Messi was ranked as the world’s most marketable athlete for 2023.
The co-branded Messi x Stanley 1913 collection debuts an innovation in the beloved Quencher assortment - the Quencher ProTour Flip Straw Tumbler (40oz). Featuring a leakproof ProTour Flip Straw lid, the Quencher ProTour is for those on-the-go and for those dedicated to their sport, and will be available in additional sizes and colors in early December.
“I am honored to team with Stanley 1913 to innovate and design the co-branded Messi x Stanley 1913 collection,” said Leo Messi. “My connection to the brand is truly authentic. I have a Stanley by my side all day long for my mate, being the ultimate drinkware partner.”
