Nike has been busy signing teams and athletes since the new CEO Elliott Hill took charge in October. After extending its deal with the Brazilian Football Confederation for another 12 years and with the Uruguayan Football Federation, Nike has moved on to the National Football League (NFL).
Nike and the NFL have inked a landmark ten-year partnership extension through 2038. The two sports-industry giants say they are cementing their commitment to shaping the future of football and driving growth, innovation and progress in the sport.
“Building on 12 years of successful collaboration as the exclusive provider of uniforms and sideline, practice and baselayer apparel for all 32 NFL teams, Nike is poised to elevate its partnership to new heights,” the company has said in a media release. “With a relentless pursuit of innovation and a deep understanding of the unique needs of NFL players, Nike will deliver cutting-edge, high-performance products that adapt to the evolving demands of the game’s elite athletes.”
Key initiatives of the partnership
- Global expansion: Nike and the NFL will work together to extend the game’s global reach, increasing participation, developing new talent and expanding the football fan base.
- Player health and safety: Nike and the NFL will leverage Nike’s Sport Research Lab, product design and innovation to address lower-extremity injuries and enhance footwear safety.
- Football development: Nike will continue to empower the next generation of athletes and grow the sport by supporting grassroots, high school and collegiate development programs in both flag and tackle football.
- Storytelling and fan engagement: The partnership will bring football narratives to life, connecting with fans through Nike’s marketing and storytelling.
