Nike has teamed up with Kim Kardashian’s brand to develop underwear, loungewear and shapewear for women.
Nike is on the move again, back as a commercial partner at the Super Bowl and setting up a lot of new partnerships. The latest play is the launch of NikeSKIMS.
Nike and SKIMS have teamed up to disrupt the global fitness and activewear industry, they both say. The long-term partnership will introduce a comprehensive product line that invites more athletes and women into the world of sport and movement. NikeSKIMS will debut its first collection in the US this spring, making it available online and in select retail stores, with a global rollout planned for 2026.
NikeSKIMS combines Nike’s approach to innovation, sport science and athlete insights with SKIMS’ focus on the female form and creating solutions for every body. The brand’s shared vision celebrates every dimension of athleticism, from elite to everyday athletes. Products will be crafted to fit every curve and enhance the body’s natural form.
Skims was co-founded in 2019 by Kim Kardashian and Jens Grede. It sells directly through SKIMS.com, permanent store locations in Georgetown, Aventura, Austin, Houston, Atlanta, New York and select retailers globally listed.
