On has announced a multi-year partnership with lifestyle brand Kith. The collaboration will be rooted in running, with a collection including two original and exclusive footwear silhouettes and a full apparel range.
The Spring 2026 collection with Kith introduces the K-Tech 1 and K-Tech 2 sneakers which use On’s Cloudswift technology.
On becoming a “toe-to-head” brand.
Alongside the new footwear, the collection with Kith reimagines On’s Core collection of jackets, tees, tanks, sports bras, shorts, and pants. Items will feature both On and K-Tech branding and are designed in the Kith color palette. The new collection will also include running accessories.
As we analysed in this week’s FY2025 earnings, footwear continues to be the dominant product category for On, with sales of over CHF 2.80 billion (€2.93bn), but apparel (+68.2%) and accessories (+124.1%) are gaining in importance.
Like other big sporting goods players, On is one step closer to becoming a “toe-to-head brand.”
Collabs: Brand building with an eye on the future
Brand partnerships and collaborations such as these reflect On CEO David Allemann’s statement during the earnings call that, “we are building a brand not just for the next year, but for the next decades.”
With around 70% of consumers still unaware of On, collaborations offer a way to tap into this potential.
Get the full analysis of On Holding’s FY2025 here.
Products combine performance and everyday
Reflecting another key footwear trend is the combination of sporting footwear for both exercise and daily activities.
The K-Tech 1 is being released as a performance shoe, with the K-Tech 2 designed for daily activities and exercise.
Max-stacked silhouettes were everywhere in 2025. Amongst Gen Z, the tall sole has become shorthand for being serious about recovery, style and performance at once. Max-cushioned road trainers have emerged as one of the clearest product signals for 2026.
Both silhouettes incorporate the CloudTec cushioning system, giving them a distinctive stacked silhouette..
Kith for On Spring 2026 releases globally on Friday, March 6th in-store, online, and on the Kith App.
Kith Company Profile
- Established in 2011 in New York City
- A lifestyle brand and specialty retailer offering seasonal collections of men’s, women’s and children’s apparel, accessories and footwear
- Described as evoking nostalgia from a dynamic point of view and using a distinct lens of personal storytelling
- Founder, CEO and Creative Director Ronnie Fieg
- 20 standalone stores around the world, including North America, Tokyo, Paris, London, Seoul and Osaka.
