Basketball is in focus with the NBA season kicking off. And a lot of brands are launching big product releases and cooperations right now. The “leaping cat” is now unveiling the latest chapter with the first global brand campaign focused on basketball in a decade. With Nike and Adidas maintaining a strong presence in the game, Puma says it wants to establish the brand as a leader in basketball and igniting the future of its hoops division.
The campaign features Puma Hoops athletes Breanna Stewart, Flau’jae Johnson, Scoot Henderson, LaMelo Ball and the brand’s newest signee Tyrese Haliburton, who left Nike for the German brand.
“From the beginning, we’ve always tried to tell the story of basketball through the lens of the player, seeing the game the way they do, both on and off the court,” says Global Head of Puma Basketball, Max Staiger. “This approach has allowed us to connect those unique viewpoints with disruptive product and storytelling – impactful to anyone around the game. This Campaign, for the first time, brings together our complete narrative showcasing how Stewie, Melo, Flau’Jae, Scoot, and Tyrese embody the Puma Hoops’ disruptive and inclusive spirit.”
The campaign launches with TV commercials in major metro markets in the US, along with social media, and will reach fans worldwide through Puma’s media partnership with the NBA.
