Reebok has inked a kit supplier agreement with Super League Basketball (SLB), the newly-branded league that launched earlier this month as the top tier of UK men’s basketball. SLB will replace the British Basketball League (BBL) after the British Basketball Federation terminated the license of BLL (Basketball League Ltd). The company has been operating the British Basketball League since 2017 amidst financial issues.
Reebok will supply all the nine SLB franchises in England and Scotland that participate in the first season with playing and training kits, travel apparel and footwear.
SLB will debut its inaugural 2024/25 season in September. The kits for the season will be available for purchase in early September. Additional teams are expected to join the competition in 2025/26.
