Together with German liquor brand Jägermeister, US label Santa Cruz has launched a limited, three-piece skateboard and fashion capsule collection. The collaboration focuses on the revival of an iconic deck, the Kendall, which Jeff Kendall, skateboarding legend and current CEO/CMO at NHS, the home of Santa Cruz Skateboards, designed out of love for Jägermeister in the 1990s.
The strictly limited three-part capsule is available in the Jägermeister online store and directly from Santa Cruz. The global campaign was created by the Berlin-based agency Attitude.
