Saucony, the global performance running brand, has announced a multi-year extension of its contract with elite marathoner Julia Paternain, cementing her role as a key figure in its athlete roster.
The renewal follows Paternain’s breakout performance at the 2025 World Athletics Championships in Tokyo, where she claimed bronze in only her second marathon, clocking 2:27:23 in Saucony’s Endorphin Elite 2.
This move signals Saucony’s strategy to align with rising stars who embody resilience and global appeal. For the sporting goods industry, athlete partnerships remain critical to brand storytelling and product credibility – especially in the competitive super-shoe segment, dominated by Nike and Adidas. Paternain’s rapid ascent from 288th in global rankings to a world podium finish highlights the growing influence of performance innovation in marathon racing.
By the numbers
- Bronze medal at 2025 World Championships (Tokyo)
- Uruguayan national record: 2:27:09 in debut marathon
- Saucony Endorphin Elite 2 featured in both races
Saucony’s perspective
“We could not be more excited to deepen our relationship with Julia,” said Ted Fitzpatrick, Saucony VP of Product Management. “Her breakthrough reflects Saucony’s ethos of perseverance and human potential.”
What’s next
The partnership will support Paternain’s training and global marathon ambitions, while fueling Saucony’s brand narrative and community initiatives aimed at inspiring the next generation of runners.
