The new campaign celebrates running as a collective experience that transcends physical activity and intersects with culture.
Running lifestyle brand Saucony, a division of Wolverine World Wide, launched on March 4 a global brand campaign, dubbed “Run as One.” The new campaign is meant to celebrate “the powerful connections forged through running,” explained the brand.
A 30-second video spot, featuring Saucony athlete Vanessa Fraser and creative collaborator Jae Tips, showcases through dynamic storytelling how running becomes a collective experience. The campaign is also coming to life through exclusive brand experiences such as run club events and coffee shop residencies.
Run as One, led by Saucony’s Creative Director Gus Johnston, was developed with The Agency, Wolverine Worldwide’s in-house creative agency, and produced by the company’s in-house production company, The Den, in partnership with Happy Place Director Cam Hicks and photographer Will Reid.
